Skinol Cosmetics® is a registered online store for some high-ticket beauty and skin care products, we sell & ship nationwide.
Skinol Cosmetics takes the lead in sales of effective hair growth and enhancement products throughout the country. We also deal on anti-aging products and general cosmetics.
We offer an exciting and challenging work environment for individuals to reach their career goals.
Regina Junction Awka.
A digital marketing executive is responsible for developing and implementing online marketing strategies to promote products or services and drive engagement, conversion, and brand awareness for our business. Here are some necessary requirements for this role:
1. Education and Qualifications:
– A bachelor’s degree or HND in marketing, business, communications, or a related field is preferred but not compulsory.
– Certifications in digital marketing tools or platforms, such as Google Ads, Google Analytics, HubSpot, Facebook Blueprint, or others, are beneficial.
2. Digital Marketing Knowledge:
– Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, content marketing, email marketing, influencer marketing, and more.
– Familiarity with various digital marketing platforms and tools used for campaign management, analytics, and reporting.
3. Analytical Skills:
– Ability to analyze data, interpret metrics, and draw actionable insights to optimize marketing campaigns and strategies.
– Proficiency in using web analytics tools, such as Google Analytics, to track and measure performance.
– Creative thinking to develop compelling and engaging content for various digital channels.
– Ability to come up with innovative ideas for campaigns and promotions.
5. Communication Skills:
– Strong written and verbal communication skills to effectively convey messages to the target audience.
– Copywriting skills for creating persuasive and engaging content.
6. Tech Savviness:
– Comfort with digital tools, platforms, and software used in digital marketing.
– Ability to adapt to new technologies and stay updated on industry trends.
7. Project Management:
– Organizational skills to manage multiple campaigns, projects, and deadlines.
– Ability to prioritize tasks and work efficiently under pressure.
8. Social Media Proficiency:
– Knowledge of social media platforms and their respective best practices for marketing and engagement.
– Understanding of how to create and manage social media content calendars.
9. Team Collaboration:
– Ability to work effectively within a team, collaborating with designers, content creators, developers, and other stakeholders.
– The digital marketing landscape is constantly evolving, so being open to learning and adapting to new strategies and tools is crucial.
11. Problem-Solving Skills:
– Being able to identify challenges and find solutions to optimize campaign performance.
12. Attention to Detail:
– Precision in monitoring campaigns, tracking results, and making data-driven decisions.
13. Budget Management:
– Basic understanding of budgeting principles to manage digital marketing expenses effectively.
– A focus on achieving measurable outcomes and goals, such as increased website traffic, lead generation, conversion rates, etc.
15. Must live in Awka.
The responsibilities of the digital marketing executive will be overseen by a higher digital marketing officer and here are some necessary responsibilities to note:
1. Search Engine Optimization (SEO):
– Optimize website content and structure to improve organic search rankings and increase visibility on search engines.
– Conduct keyword research and implement on-page and off-page SEO strategies.
– Link building.
2. Digital Strategy Development:
– Collaborate with the marketing team to create and implement comprehensive digital marketing strategies aligned with business goals.
2. Social Media Management:
– Plan, schedule, and create content for social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
– Monitor social media channels, engage with the audience, and respond to comments and messages.
4. Pay-Per-Click (PPC) Advertising:
– Develop and manage paid advertising campaigns using platforms like Google Ads, Bing Ads, or social media ad platforms.
– Monitor campaign performance, adjust budgets, and optimize ad targeting for better results.
5. Content Creation and Marketing:
– Create engaging and relevant content for blogs, articles, infographics, videos, and other formats.
– Develop content calendars and distribute content across various digital channels.
6. Email Marketing:
– Plan and execute email marketing campaigns to nurture leads and engage with existing customers.
– Segment email lists, create compelling content, and analyze campaign results.
7. Website Management:
– Regularly update website content, ensuring it’s accurate, relevant, and user-friendly.
– Monitor website performance using analytics tools and make improvements based on data.
8. Analytics and Reporting:
– Track and analyze digital marketing campaigns using tools like Google Analytics to measure performance and identify opportunities for improvement.
– Prepare regular reports on key performance metrics and present findings to stakeholders.
9. Conversion Rate Optimization (CRO):
– Identify areas of the website and marketing campaigns that can be optimized to increase conversions.
– Implement A/B testing and other CRO techniques to improve conversion rates.
10. Influencer and Affiliate Marketing:
– Identify potential influencers and partners for collaboration to expand brand reach and engagement.
– Manage relationships with affiliates and track performance of affiliate marketing programs.
11. Online Advertising:
– Create and manage online display ads, banners, and other advertising formats to promote products or services.
12. Landing Page Creation:
– Design and develop landing pages optimized for specific campaigns to capture leads or drive sales.
13. Customer Relationship Management (CRM):
– Utilize CRM systems to manage customer interactions, segment audiences, and execute targeted marketing efforts.
14. Competitor Analysis:
– Research and analyze competitor digital marketing strategies to identify strengths, weaknesses, and opportunities.
15. Market Research:
– Stay updated on industry trends, consumer behavior, and emerging digital marketing technologies.
16. Budget Management:
– Allocate and manage digital marketing budgets effectively across different campaigns and channels.
17. Collaboration and Communication:
– Work closely with cross-functional teams including designers, developers, content creators, and sales teams to align strategies and achieve goals.
18. Staying Updated:
– Continuously learn about the latest trends and best practices in digital marketing to adapt strategies accordingly.
BSc / HND in Business, communications, or marketing-related Courses.
Must have completed NYSC with discharge certificate at the date of application.
MON – SAT
8:00am – 5:00pm
12:30pm – 1:15pm
The starting salary is ₦50,000.
If you believe you are the perfect personnel for this position, kindly do the following:
Use the form below for a direct mailing.
Pls use our contact details below to call us or send us an email.